It’s US election day and the Canadian housing market may look more appealing to some Americans, depending on whether they are Team Trump or Team Biden, and who takes the title of Commander-In-Chief. When all is said and done, could some of our friends south of the border be considering a move to the Great White North? And what could this mean for the Canadian housing market?
U.S. Web Searches for Canadian Real Estate Trending Up
Pre-election, REMAX.ca was already experiencing an increase in U.S. website traffic year-over-year – and that’s despite the dip prompted by COVID-19. The rise in searches around the Canadian housing market and Canadian real estate appear to be a larger and longer-term Google trend as well, as evidenced by this graph:
Also check out this heat map indicating the U.S. regions that are showing the most interest in the Canadian housing market:
Is it possible that this increase could be motivated by US politics? It’s difficult to say conclusively. While there’s been no clear sudden “spike” in related searches in October, there could still be something behind the longer-term trend line. And, of course, we’ll see what happens post-election and once the Canada-U.S. border opens up again.
Immigration and the Canadian Housing Market
Immigration (or lack thereof) has been a factor in the demand for Canadian real estate in 2020, but any pandemic-induced decline could prove temporary. Before COVID-19 closed borders around the world, Canada was welcoming roughly 300,000 new Canadians every year, which carried a substantial demand for homes. We know those numbers have been cut dramatically due to restricted travel and immigration, however the federal government announced last week that it intends to increase the number of immigrants to Canada to 400,000, as part of its 2021-2023 Immigration Levels Plan, which outlines “responsible immigration targets” in order to help Canada recover from the devastating impacts of COVID-19.
Perhaps this could also be an escape plan for our American friends who may be considering a move based on the election results, or for other reasons.
If Canada doesn’t restore the flow of newcomers, could that undermine the strength of Canadian real estate?
“It could, but I’m not sure that this is going to be a long-term effect in Canada,” Christopher Alexander, Executive Vice President at RE/MAX of Ontario-Atlantic Canada said in a recent interview on BNN. “We’re continuing to attract people. Yes, travel has been restricted and it’s been more difficult to move freely around the world, but as the United States continues to get stricter on its immigration rules, Canada is going to become even more appealing. While 2020’s [immigration] numbers are way down, we expect that once travel resumes and people can move freely, that number will tick back up again.”